The concept "Welcome to the future" for advancement Barclay Oyster was offered by London agency BBH.
London in the near futureFor a visual embodiment the art director of agency Philip Rook has chosen such specific stylistic reception as matte painting, widely applied in the film industry.
Sources matte painting leave in days of Gold Hollywood when there was a requirement for scale fantastic panoramas. Artists drew unreal landscapes on glasses which it was imposed over an initial material. Today in style matte painting create, certainly, by means of computer programs.
For work on cloths of London the famous masters matte painting Jean-Marie Vives and Mathieu Raynault have been invited.
It is impossible to tell, that Vives and Raynault have cardinally changed shape of London. On the contrary, all essence of the project in that modern city landscapes have been recognised at first sight, but got shape of future.