The Best Guide + [Shangri-La]

Dances with Wolves
Ogilvy & Mather (Hong Kong) has started global campaign for a network of Shangri-La hotels.

Hospitality Metaphors

The advertising campaign purpose — by means of metaphors (enough unusual to this business) and histories to tell about philosophy of the relation to the clients.

The adv campaign is initiated by a slogan — "It's In Our Nature". Through the nature, Shangri-La and Ogilvy & Mather (Hong Kong) tell about how they care of clients throughout already 40 years.

Grey wolf

White swan

Kind dolphin

This message has been chosen after the long research which have been carried out by advertising agency among employees, partners and visitors of hotels.

Making of Shangri-La