The concept stems from the insight that Canadians love breakfast sandwiches but, believe that they are difficult and time-consuming to prepare. The “Morning Quickie” is a social media video created for Demspter’s English Muffins and Bagels by Cundari that dispels this myth and demonstrates a simple and easy recipe to make a delicious breakfast sandwich with humour and wit.
“Dempster’s has a great breakfast sandwich solution but, consumers have a misconception about how easy they are to make and how little time it really takes,” said Tania Goecke, Marketing Director, Meal Occasions at Canada Bread. “We decided to have some fun and show the playful side of very practical and wholesome household mainstays like Dempster’s English Muffins and Bagels.”
Launching March 6th on the Dempster’s YouTube channel, the video demonstrates how to easily create a delicious breakfast sandwich in just two-minutes.
“At its core, this is an extremely hard-working recipe video,” said Andrew Simon, Chief Creative Officer at Cundari. “Through our use of innuendo, we’re able to connect with our target in a highly entertaining and informative way.”
Creative Credits:
Advertising Agency: Cundari, Toronto
Chief Creative Officer: Andrew Simon