For the official launch of their new anti-bullying campaign, the Canadian Safe School Network wanted people to feel just how inescapable cyberbullying is for kids today. So they replaced those repetitive ads, the same ones that normally follow you everywhere online, with ads that bully you everywhere instead. That feeling of no escape online is the same horrible feeling bullied kids have nowadays.
The Canadian Safe School Network targeted key online influencers so they could feel firsthand what it’s like for these poor kids, and encouraged influencers to share their experience online. It’s part of their new Stand Together campaign that’s asking everyone to buy special anti-bullying socks to help financially support meaningful anti-bullying programs. People are also encouraged to pose with their socks to show support and tag @cndnsafeschools and @YoSox and #standtogether.
via: Canadian Safe Schools, Stand Together Now
Creative Credits:
Ad Agency: BIMM Toronto
Chief Creative Officer: Roehl Sanchez
Client: Stand Together Now
Creative Director: Rene Rouleau
Art Director: Andrew Yeung
Copywriter: Rene Rouleau
PR: Stephen Rouse
Group Account Director: Angela Lowe
Account Coordinator: Erin Stear
VP Technology: Ralph Reefke
Technical Director: Sukh Gill
Media: Touche Media, AOL