The Best Guide

Selfridges Hot Air Presents: Incredible Machines

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments. This film explores the unseen relationship five women have with their bodies and their undergarments.

Featuring Michele Lamy (Creative Collaborator, business partner and Muse at Rick Owens), Sharmadean Reid MBE (Founder of Wah Nails), Naomi Shimada (Model and Body Activist), Charlie Craggs (Trans Activist and Founder of Nail Transphobia) and Ruqsana Begum (British Thai Boxing Champion & Designer of Sports Hijabs for Women). Choreography by Wayne McGregor MBE.

Creative Credits:
Director: Kathryn Ferguson
Choreography: Wayne Mcgregor
Producer: Shabana Mansuri
Writer: Phoebe Frangoul
Creative Direction Assistant: Kirsten Wilson
First Assistant Director: Cordelia Hardy
Runners: Katerina Zaharieva, Quentin Hubert
Featured Extra: Chanelle Sadie Paul
Art Director: Clementine Keith-Roach
Art Assistants: Mary Clohisey, Wendy Keith-Roach, Caroline Byrne
Stylist: Nicky Yates at One Represents
Stylist Assistant: Papillion Sheard
Selfridges Stylist: Joe Mills
Makeup Artist: Daniel Sallstrom
Mua Assistant: Thuy Le
Hair Stylist: Karin Bigler at Jed Root
Hair Assistant: Hannah Joy Bull
Nails: Tinu Bello at One Represents
Director of Photography: Sara Deane
Focus Puller: Alice Hobden
Second Assistant, Camera: Kat Spencer
Digital Imaging Technician: Ashley Hicks
Steadicam: Max Rijavec
Sound Recordist: Nina Rice
Gaffer: Simon Mills
Sparks: Matt Moffat, Steven Cortie
Spark Trainee: Chris Broomfield
Editor: Carly Baker
Intro Dialogue Editor: Filipa Corvacho
Colorist: Dan Moran at Coffee&TV
Music, Sound Design: Peter Duffy at CLM
Storyboard Artist: Duncan McGonigle
Graphics: Lily Dunlop
Special thanks: Anna Cleaver, Sarah McCullough, Becki Dyer, Hayley Donovan, George Walker, Lorraine Smith, Kayleigh Dyke, The Townhall Hotel, Martina Paciarella, Olivia McEwan, Kingsway Music