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State Farm Debuts New Spot in "Hoopers" Ad Campaign: Coupon

The 'Hoopers' ad campaign features an all-star family that includes NBA players Chris Paul, DeAndre Jordan, Kevin Love, Kevin Garnett, and Damian Lillard, who happen to live next door to a helpful State Farm agent.

The latest commercial in the Hoopers campaign finds the family’s lovable Grampa (played by Kevin Garnett) searching high and low to find a good pair of clippers to cut out his coupons. Mom and Dad (DeAndre Jordan, Chris Paul) insist that he’s not looking hard enough. Thankfully the family’s helpful neighbor, a State Farm agent, is there to remind them that they’ve already saved money by combining their home and auto insurance with State Farm.

Creative Credits:
Brand/Client: State Farm
Campaign Title: The Hoopers
Spot Title: “Coupon”
First Air Date: 4/3/2015

Ad Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
CD/Copywriter: Armando Samuels, Patrick Almaguer
CD/Art Direction: Blake Kidder
Art Direction: Ana Sanchez
Director of Broadcast Production: Miriam Franklin
Group Strategy Director: John McBride
Executive Producer: Josh Reynolds
Associate Producer: Philinese Kirkwood
Account Team: Susanna Swartley, Julia Farber, Zach Dioneda, Stacia Andrews
Project Manager: Melissa Witkin, Meredith Volpe

Production Company: Hungry Man
Director: Bryan Buckley
Director of Photography: Scott Henriksen
Managing Partners/Executive Producers: Kevin Byrne, Mino Jarjoura
Line Producer: Laurie Boccaccio

Editorial Company: Final Cut NY and LA
Editor: Crispin Struthers
Assistant Editor: Zoe Shack
Post Producer: Jen Sienkwicz

VFX Company: The Mill
VFX Senior Executive Producer: Sue Troyan
VFX Supervisor: Phil Crowe
VFX Producer: Anastasia Von Rahl

Audio Post: Sonic Union
Mixer: David Papa
Executive Producer: Justine Cortale
Producer: Pat Sullivan

Music: Beacon Street Studios
Composer: Beacon Street Studios
Executive Producer: Adrea Lavezzoli