The Evian Babies are back in a fun new ad, "Baby Bay" was created by BETC Paris. The spot opens with a surfer who spots a gorgeous island in the distance as he paddles on his board. Heading toward it, he wipes out but then opens his eyes to find himself surrounded by other surfers with some serious skills and swagger -- even if they're all only about a year old.
The sun-loving babies look like they're embracing every bit of summer fun as they peel off their wetsuits, wax their boards, play the bongos and lounge about on beach towels. They may strike you as super adorable or super weird -- their chubby bodies moving as lithely on the waves as Kelly Slater or Laird Hamilton can be quite disconcerting.
But overall, as with previous turns for Evian, it's pure fun. Lilly Wood and The Prick's festive cover of The Beach Boys' "Kokomo" adds to the breezy vibe. via: Creativity-Online
Creative Credits:
Ad Agency: BETC
Director: James Rouse
Production team: Wanda & Mikros
Music: Lilly Wood & the Prick cover of the Beach Boys' Kokomo