Canadian shop humourously features the lengths small business will go to get funds. Small business owners make countless sacrifices to grow their business, and it’s not funny. Or is it? Cue the laughs as the team at UNION brings to life two hilarious scenarios in the first set of U.S. TV spots for Kabbage.
Whether it’s converting your family home into a sweatshop or marrying the widow of an oil tycoon, UNION’s latest creative pokes fun at the humourous downsides of not using Kabbage as a first resort for growing your business.
UNION delivered two 15-second pre-roll spots, in addition to the first television campaign for Kabbage whose two 30-second spots will run across the U.S. market. The new creative is being supported with YouTube pre-roll ads, customer emails, dashboard banners and social media.
“Loans aren’t always the sexiest things to talk about, but for small businesses they are crucial to survival and growth,”says Lance Martin, ECD and Partner at UNION. “We thought it would be really funny to exaggerate some of the sacrifices business owners are willing to make to get the funding they need.”
Serving nearly 70,000 small businesses worldwide, Kabbage has transformed the way small and medium sized businesses qualify for immediate access to capital of up to $100,000. The leading financial technology company chose the Toronto-based UNION over several U.S. firms.
“Our priority was to partner with an agency that understood the day-to-day life of our small business customers and the power of the Kabbage product to transform the funding experience and bring both to life in a compelling creative campaign,” says Victoria Treyger, Chief Marketing and Revenue officer at Kabbage. “UNION just got it and their creative approach really set them apart. We are thrilled with the result.”
Creative Credits:
Advertising Agency: Union Creative, Toronto, Canada