Category: Travel, Tourism & Leisure
Advertiser: EUROSTAR
Product/Service: HIGH SPEED TRAINS
The Strategy Speak about the future rather than celebrate the past. London is a very exciting city, less than 2 hours away from Brussels. But research showed that 1 out of 2 Belgians have never been to London. So there was still a large target that could be initiated in London and everything the city has to offer.