2015 Hyundai Genesis Super Bowl Ad "Dad's Sixth Sense"

The Big Game is almost here and Hyundai has two spots appearing in this year’s game. Below is information on both spots plus the links to view/share the spots. The creative for both spots was developed by Hyundai’s agency, INNOCEAN USA.

Air Time: First quarter
Music: Bruno Mars Soundtrack “Count on Me”
Spot Description: “Dad’s Sixth Sense” features the all-new 2015 Hyundai Genesis, dramatizing the near misses and saves of everyday parenting. The commercial is a heartfelt, humorous father and son story filled with breathtaking saves, culminating with a hair-raising near miss – thanks to Genesis’s Automatic Emergency Braking system. The commercial features the song, “Count On Me” from Bruno Mars’ multi-platinum debut album “Doo-Wops & Hooligans.”
Director: Frank Todaro (Directed Hyundai’s 2013 Super Bowl Spot “Stuck”)

Creative Credits:
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Creative Directors: Robert Prins and Max Godsil
Art Director: Vince Feliciano
Copywriters: Josh Cassidy and James Embry
VP, Director of Integrated Production: Jamil Bardowell
Senior Producer: Harry Lowell
VP, HMA Account Services: Marisstella Marinkovic
Account Director: Bryan DiBiagio
Account Supervisor: Heidi Clemens

Production Company: Moxie Pictures
Director: Frank Todaro
DP: Eric Schmidt
Executive Producer: Karol Zeno
Producer: Laura Heflin

Editorial Company: Arcade Edit
Editor: Geoff Hounsell

Record Mix Place: Eleven Sound
Mixer: Scott Burns

Song Title: "Count on Me," Bruno Mars