Jaguar's first ever Super Bowl ad will feature U.K. actor Ben Kingsley. The "It's Good To Be Bad" star of the Rendezvous commercial focuses on promoting the brand as a sophisticated British villain invading the U.S. luxury vehicle market to challenge mainstays like Porsche and Mercedes-Benz.
Have you ever wondered why in Hollywood movies, all the villains are played by Brits? Visit http://www.britishvillains.com and let us introduce you to the newest British Villain. #GoodToBeBad
Creative Credits:
Creative Ad Agency: Spark 44
Media agency: Mindshare