Alwaleed Philanthropies and UNHCR launched an urgent call for action: “Tweet for Heat”
To bring the user closer to the reality of life in the camps, we had to amplify the refugees” voices for the whole world to hear.
We created heat-monitoring devices and fixed them to refugee tents across camps in different countries.
The devices automatically tweet personal messages from the refugees with the temperature, three times a day.
The messages appear at hashtag tweet for heat and on the website tweetforheat.com, where users can visit and see the warmth effect caused by the donations along with the temperatures in each of the camps.
They can also watch the refugees’ stories and routines of their everyday lives.
Creative Credits:
Agency: Bold Marketing Solutions, Riyadh, Saudi Arabia
Client: Alwaleed Philanthropies, UNHCR
Bold Agency:
Executive Creative Director: Mohamad Baalbaki
Digital Creative Director: Ziad Abou Rjeily
Senior Art Director: Aljoharah Alrasheed
Designer: Tajammul Khan
Web Developer: Joyce Abou Rjeily
Web Design: Mohamad Baalbaki
Operation Manager: Mahmoud Nasab
Production manager: Fahed Awkal
Senior Copywriter: Sara Nasr
Junior Copywriter: Mishail Faqih
Planning Director: Rashad Moglbay
Account Manager: Yazeed Al Hayef
Account executive: Shaden Al Mutlaq
Production Company:
Millimeter Productions Jeddah
Executive producer: Akram Douglas
Director: Talal Khoury