As the undead continue their onslaught on our mainstream consciousness, agency Leo Burnett Chicago and Matthew Wood of Whitehouse Post team up to stave off a zombie apocalypse in an epic new campaign for Seattle-based apparel/footwear brand, Brooks Running Company.
The centerpiece of the Brooks campaign, aptly titled The Rundead, could initially be mistaken for a scene from The Walking Dead, a hapless soul engaged in a seemingly futile attempt to escape an encroaching zombie horde. Working with Furlined’s Björn Rühmann and Leo Burnett Chicago, editor Wood weaves together a short film that takes a very unanticipated turn; propelling the human race forward from certain calamity toward horizons of hope—all on the soles of Brooks.
Creative Credits:
Agency: Leo Burnett
Chief Creative Officer: Mark Tutssel
Executive Creative Director/Art Director: Jon Wyville
Executive Creative Director/Copywriter: Dave Loew
SVP, Account Director: Varsha Kaura
VP, Planning Director: Udayan Kolandra
Account Director: Holly Springer
Head of Production: Vincent Geraghty
Agency Sr. Producer: Michael Petrucelly
Production Company: Furlined
Director: Björn Rühmann
Editorial Company: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Steve Kroodsma
Executive Producer: Kristin Branstetter
Producer: Lauren Connolly
Music/Sound Design: Human
VFX: MPC LA
Color Grade: MPC LA
Colorist: Ricky Gausis
via: Trust Collective