To help launch Canada Bread's new Healthy Way bread, we found some amazing Canadians and brought them some delicious sandwiches. Little did they know that this Feel Good Surprise would include a whole lot more.Inspired by the James Brown iconic song, "I Feel Good" used in the TV spot, we wanted to tell a story about regular Canadians who make others feel good, and how Healthy Way helped them feel good too.
A new product innovation by Canada Bread, Healthy Way is somewhere between a regular family bread and artisinal bread, something moms will use for themselves, not necessarily serve to the entire family.
Equally entertaining is the French market version, below.
Creative Credits:
Advertising Agency: Cundari, Toronto, Canada
Client: Dempster’s / Canada Bread
Product: Healthy Way
Chief Creative Officer: Andrew Simon
Art Director: Jung Ahn
Senior Copywriter: Maggie Pycherek
Group Creative Directors: Cory Eisentraut, Mike Sipley
CCO: Andrew Simon
Account Supervisor: Filipe Da Luz
VP Business Director: Kristin Vekteris
Producer: Aggie Brook
Director: Justin Brennon Smith, TouchPoint Films
Editor: Aaron Dark, School
Music: Tyson Kuteyi, TA2
Colour: Tricia Hagoriles, Alter Ego
Post: Michael Bishop, Fort York