Powerful new public awareness ad campaign for the Cancer Society of Finland demonstrates how a mother can be her babies worst enemy.
Creative Credits:
Advertising Agency: Havas Worldwide, Helsinki, Finland
Creative director: Marko Vuorensola
Planner: Johanna Vuorensola
Art director: Jon Gustavson
Copywriter: Marko Vuorinen
Account director: Nina Myllyharju
Project planner: Muusa Salminen
Communications consultant: Laura Lyyvuo
Web developer: Mika Niemi
Also influencing: Paul Earl
Production Company: Studio Arkadena
Executive producer: Hana Kovic
Director: Mikko Lehtinen
DoP: David Grehn
Editor: Miika Vaso
Also influencing: Nalle Sjöblad, Kojo Abban
Line producer: Urska Vardijan
Production manager: Tina Pungartnik
Set designer / Art director: Spela Kropusek
Sylist: Katja Hrobat
Postproduction: Matjaz Kocjan / Studio Arkadena
Composer: Timo Kaukolampi
Sound design: Matjaz Moraus Zdesar
Digital production: Havas Worldwide Helsinki