Press:SCREENVISION PARTNERS WITH CARNIVAL CRUISE LINES ON EXCLUSIVE CINEMA PROGRAM WITH SHAZAM FOR NEW MARKETING CAMPAIGNDEBUTING DURING OLYMPICS
– Shazam integration contains a sweeps for a free cruise –
– Research shows TV and Cinema combination delivers 40+ percent lift on key brand measures –
New York, N.Y., February 12, 2014 – Today, national cinema advertising leader Screenvision announces an exclusive program with Carnival Cruise Lines to showcase the brand’s new spot, “Bobslide,” which is debuting nationwide in cinemas during the Sochi 2014 Olympic Winter Games. The program with Carnival is the latest example of brands pairing cinema and TV for further impact, including incremental reach versus key younger demos, and blockbuster impact on key measures of brand awareness and brand affinity.
Additionally, Carnival’s “Bobslide” ad, viewable here, includes a Shazam integration, providing moviegoers a chance to win a free Carnival cruise vacation. Through its exclusive cinema relationship with Shazam, Screenvision has executed six programs on behalf of advertisers over the last nine months, delivering incremental opportunities for brands to connect to consumers at the moment the ad is viewed.
“More and more advertisers are recognizing the benefits of planning budgets across multiple video platforms, including the powerful combination of TV and cinema throughout the year, and with big TV events. Not only does our research show increased brand awareness and affinity, but we are also offering unique integration opportunities through Shazam that give our advertisers a direct line to engage with their target,” said Jim Tricarico, Chief Revenue Officer, Screenvision. “We’re thrilled to have Carnival’s newest creative shown in our theatres, and are confident that our 40-foot screens will provide the ultimate storytelling platform to help them deliver on their message.”
“We are excited to not only showcase our new ‘Bobslide’ spot with Olympic viewers on TV, but also share it with millions of moviegoers during the celebration of the Olympic Games,” said Stephanie Evans-Greene, Vice President of Brand Communications and Planning for Carnival Cruise Lines. “Screenvision gives us national reach among our key demographic, and through Shazam we have a creative way to further engage and connect with moviegoers.”