Hyundai unveiled two of their Super Bowl spots today including, "The Chase" and "Ryanville," which were created by INNOCEAN Worldwide. Each :30 spot highlights the advanced safety features on the all-new Hyundai Elantra. In "The Chase" Hyundai’s voice-activated Blue Link Remote Start saves two people from becoming a bear’s lunch. Ryan Reynolds provides the world's best distraction, as two women try to keep their eyes on the road while driving through "Ryanville."
Creative Credits:
AD AGENCY: INNOCEAN
"Ryanville"
CCO: Eric Springer
GCD: Barney Goldberg
CD: Bob Rayburn
AD/CD: Shane Diver
CW/CD: Max Godsil
DIRECTOR OF INTEGRATED PRODUCTION: Carol Lombard
EXECUTIVE PRODUCER: Nicolette Spencer
PRODUCER: Jimmy Romero
HEAD OF ACCOUNT SERVICES: Marisstella Marinkovic
GROUP ACCOUNT DIRECTOR: Michelle Agnew, Nicole Timerson
ACCOUNT SUPERVISOR: Allison Morrissey
MEDIA: Ben Gogley, James Zayti
HEAD OF STRATEGY: Frank Striefler
PLANNING DIRECTOR: Kathleen Kindle
PM: Suzanne Cheng
BUSINESS AFFAIRS: Lisa Nichols
“The Chase”
CCO: Eric Springer
GCD: Barney Goldberg
CD: Bob Rayburn
ACD AD: David Mesfin, Chris Lynch
ACD CW: Nick Flora
DIRECTOR OF INTEGRATED PRODUCTION: Carol Lombard
EXECUTIVE PRODUCER: Brandon Boerner
PRODUCER: Melissa Moore
HEAD OF ACCOUNT SERVICES: Marisstella Marinkovic
GROUP ACCOUNT DIRECTOR: Michelle Agnew, Nicole Timerson
ACCOUNT SUPERVISOR: Allison Morrissey
MEDIA: Ben Gogley, James Zayti
HEAD OF STRATEGY: Frank Striefler
PLANNING DIRECTOR: Kathleen Kindle
PM: Suzanne Cheng
BUSINESS AFFAIRS: Krista Horn
Editorial Company: Whitehouse Post
Editor: Heidi Black
Assistant Editor: Sam Perkins
Executive Producer: Joni Williamson
Producer: Jonlyn Williams
VFX, Finishing: Carbon VFX
VFX Supervisor: Kieran Walsh
Creative Director: Chris Noellert
Executive Producer: Matthew McManus
CG Supervisor: Mat Stevens
Flame Artist: Gavin Miljkovich
VFX Producer: Amber Ventris