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Cheerios Ad - "Gracie" Is Getting A Baby Brother & A Puppy

Creative Credits:  
Agency: Saatchi & Saatchi, New York, NY
Executive Creative Director: Peter Moore Smith
Executive Creative Director: Justin Ebert
Creative Director: Johnnie Ingram
Copywriter: Nick Marchese
Art Director: Taylor Lucas
Chief Production Officer: Tanya LeSieur
Head of Content Production: John Doris
Executive Producer: Dani Stoller
Music Director: Eric Korte
Business Manager: Christina Mattson
Production Manager: Emily Williamson

Production Company: Community Films, Los Angeles, CA
Director: Matt Smukler
Director of Photography: Tami Reiker
Executive Producer: Carl Swan
Line Producer: Carr Donald

Editing House: Beast, New York, NY
Editor: Jim Ulbrich
Assistant Editor: Elmer McCarty
Producer: Valerie Iorio
Executive Producer: Helena Lee

End Tag Animation: Calabash Animation. Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Post House/telecine: Company 3, New York, NY
Colorist: Tom Poole

Post House/conform: Gryphyn, New York, NY
Sr VFX Artist: Scott Bravo
Producer: Mark Reyes

Music House: Big Foote, New York, NY
Music Arrangement: Kari Steinert

Audio Post: Sonic Union, New York, NY
Mixer: Michael Marinelli

Visual Effects:
Compositor: Michael Ricca (freelance)

A look at the cast and crew behind the scenes of the Cheerios 2014 Super Bowl ad "Gracie"