DDB's first piece of Reebok work, "Race the City," which broke last week. The “Race the City” commercial features runners attempting to race a subway train to illustrate ZQUICK’s unique “unnaturally quick” product proposition. The TV spot showcases ZQUICK as a shoe that allows people to step out of their comfort zone and attack their workout with the upmost confidence and passion.

REEBOK LAUNCHES THE “UNNATURALLY QUICK” ZQUICK WITH NEW CAMPAIGN