Microsoft placed a real time-posture scanner (and a professional naprapath) in the downtown business district of Stockholm, Sweden to get stressed out, high performing, mobile workers to stop and think. And learn how to carry right. And light. This is what happened.
Creative Credits:
Advertising Agency: JWM, Stockholm, Sweden
Account Director: Björn Mellstrand
Executive Creative Director: Joakim Karlsson
Creative Director: Anders Pålsson
Project Manager: Thomas Hansen
Junior PR Specialist: Shira Cohen
Production Company: Makeriet
Producer: Petter Selvehed
Production Manager: Ville Olin
Photographer: Edvard Lenander