Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” In the latest spot, created by Havas Worldwide, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” The spot launched today on Dos Equis’, and the full 60-second spot will exclusively air tonight during the Cleveland Cavaliers and Los Angeles Lakers NBA game on TNT (the last match-up between Kobe Bryant and LeBron James).
Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution.
Creative Credits:
Advertising Agency: Havas Worldwide New York
Chief Executive Officer: Andrew Benett
Chief Creative Officer of the Americas: Toygar Bazarkaya
Chief Creative Officer of North America: Jason Peterson
Group ECD, Managing Director: Jason Musante
Executive Creative Director: Jim Hord
Group Creative Director: Keith Scott
Group Creative Director: Paul Johnson
Creative Director: Paul Fix
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Junior Talent Specialist: Amber Canyon
Global Chief Revenue Officer & Global Chief Marketing Officer: Matt Weiss
Group Account Director & Co-Head of Account Management: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Wendy Hu
Account Executive: Jenny Maughan
Chief Strategy Officer, North America: Tim Maleeny
Brand & Digital Strategy Director: Maggie Gross
Senior Strategist: Stacey Kawahata
Director of Social Marketing: Larry Lac
Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Bryan Newman
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Post Production: The Mill
Chief Creative Officer NY: Angus Kneale
Creative Director / VFX Supervisor: Jeff Dates
2D Lead: Michael Smith
3D Lead: Tom Bardwell
Executive Producer: Verity Grantham
Producer: Clairellen Wallin
Colorist: Company 3
Colorist: Tom Poole
Music: Beacon Street Music
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Audio: Sound Lounge
Partner/Mixer: Tom Jucarone