INNOCEAN Worldwide launched another Super Bowl 50 commercial featuring Kevin Hart, “First Date.” In the :60 spot, Kevin Hart follows his daughter along her "first date.” With the help of Hyundai's Blue Link Car Finder feature, Kevin does what every dad in America will envy to ensure his daughter gets home safely. The spot will air during the pre-kick time slot.
"Dads will go to all sorts of lengths to protect their daughters. And now with the help of Car Finder on the 2016 Hyundai Genesis, we get to see just how far one dad will go."
Creative Credits:
AD AGENCY: INNOCEAN Worldwide
CCO: Eric Springer
GCD: Barney Goldberg
CD: Bob Rayburn
ACD AD: Jose Eslinger
ACD CW: Carissa Levine
DIRECTOR OF INTEGRATED PRODUCTION: Carol Lombard
EXECUTIVE PRODUCER: Harry Lowell
PRODUCER: Shefali Valdez
HEAD OF ACCOUNT SERVICES: Marisstella Marinkovic
GROUP ACCOUNT DIRECTOR: Michelle Agnew, Nicole Timerson
ACCOUNT SUPERVISOR: Allison Morrissey
MEDIA: Ben Gogley, James Zayti
HEAD OF STRATEGY: Frank Striefler
PLANNING DIRECTOR: Kathleen Kindle
PM: Suzanne Cheng
BUSINESS AFFAIRS: Lisa Nichols
CLIENT: Hyundai
CMO: Dean Evans,
Sr. Manager Advertising: Monique Kumpis