M&S has launched a new campaign for its summer 2016 collection for women, men and children.“The Art of Summer” campaign, created by RKCR/Y&R, showcases M&S’s summer fashion, from trench coats to floral dresses, and highlights the brand’s unique quality and style. “The Art of Summer” campaign will run across TV, press, online, and on digital outdoor platforms from Wednesday, May 4th. The TV, online and press work is the latest instalment in the brand’s “The Art of” campaign and will run until the end of July.
Creative Credits:
Ad Agency: RKCR/Y&R, London
Creative Director: Mark Roalfe
Creative Team: Pip Bishop + Chris Hodgkiss
Head of Strategy : Roisin Robothan-Jones
Senior Strategist: Hayley Sivner
Business Director: Matt Delahunty
Account Director: Eileen Cosgrove-Moloney
Agency Producer: Rachel “Chops” Amess
Director/ Production Co: Christian & Patrick @ Park Pictures
Producer: Malachy McAnenny
Editor: Sam Jones @ Cut & Run
Post Production: MPC (Grade - George K; Flame – Bevis Jones)
Sound Design: James Clark @ Clearcut Sound
Typographer: Tivy Davies
DoP: Simon Chaudoir