Today TEN: The Enthusiast Network launches its first multimedia campaign for Motor Trend OnDemand, the only SVOD for racing fans.
The Digital Video, Social, Broadcast and Print campaign highlights everything that is now available on Motor Trend’s updated SVOD service, beginning today on Apple TV, Roku, iPhone, iPad, Android and Web.
Targeting and creative are broken into segments for racing fans, in-market new car shoppers as well as performance after market and customization enthusiasts.
In one spot, a voice over reads “From Motorsport to Motorheads, we’ll take you there.” Another execution, depicting the rush of watching F1 and Indy races, reads “From Indy to F1, we’ll take you there.” All spots feature the Track “Rise” by Sixx:A.M.; a band comprised of Nikki Sixx, DJ Ashba and James Michael. “Rise” is the first single from the band’s new album “Modern Vintage."
The Digital and Social executions consist of home page takeovers on many of TEN’s owned websites, and purchased media, as well as cutting edge creative units such as Facebook’s Canvas multi-media executions, Instagram video carousels, programmatic, search and direct-to-download campaigns. The print executions, which break in June across dozens of TEN’s enthusiast publications, have similar copy and images.
TEN: The Enthusiast Network’s CMO Jonathan Anastas, “Nothing else would have better reflected the engaging quality of content found on Motor Trend OnDemand than the programming itself. From Roadkill to F1, this is the stuff that automotive enthusiasts crave. We wanted gearheads to know, ‘Can’t go to see F1 in Monaco? Can’t hit the track in the latest Supercar? Motor Trend OnDemand can take you there, 24/7/365 on the device of your choice.’ It was all brought together perfectly by throwing in the energy and drive of the Sixx:A.M. music track.”
The :15 and :30 video units run May 24th through Father’s Day, across all the leading Digital Video platforms such as YouTube, Facebook, Instagram, programmatic and targeted automotive enthusiast cable networks. The spots depict the high energy and intense excitement of Motor Trend’s Original Programming such as the web series “Roadkill,” as well as live automotive racing series including F1 and Indy. Now viewers can watch Motor Trend OnDemand on any device, anywhere, at any time.
Creative Credits:
TEN: THE ENTHUSIAST NETWORK
Chief Marketing Officer – Jonathan Anastas
Chief Creative Officer – Alan Alpanian
Senior Vice President, Marketing – Ryan Payne
Senior Director, Social Media Marketing – Chris Pruitt
Design Director – Ti Tong
Art Director – Kimson Ekman
Senior PR and Social Media Manager, Marketing – Rob Quigley
Marketing Specialist – Alexandra Ponce
Copy Writer – Colin Costello
AGENCY: MIND OVER EYE
Group Creative Director – Mike Ruiz
Creative Director – Tristan Maduro
OP Creative Director – Levi Rugg
Editor – Anthony Cerniello
Editor – Andrew Andersen
Editor – Keoni Tyler
Designer – Larry Beimel
Audio – DJ Bobby B
SVP, Executive Producer – Dave Wein
Head of Production – Alenka Obal
Post Supervisor – Duane Sempson
Producer – Andrew Gilson