T-fal Express Steam Station "Steam Signals" New TV Ad

In a push to get into online video, T-Fal Canada was looking for something that would push the limits of what the brand was comfortable with. They also needed to highlight the strengths of the product: More powerful steam that lasted longer! The concept was simple: two women having a conversation using the steam from their irons. The woman with the traditional iron keeps running out of steam mid-sentence.

T-fal understands how frustrating it can be to run out of steam... That's why we've created the T-fal Express Steam Station. It provides up to 3 times more steam than a regular iron!

Creative Credits:
Advertising Agency: Faren° Agency, Toronto, Canada
Creative Director: Bryan Canning
Art Director: Steve Garwood
Copywriters: Bryan Canning, Steve Garwood
Producer: Justin MacRae
Director: Dave Krovblit
Post: Married to Giants
Colour: Alter Ego
VFX: 3am Design
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