The Crying Billboard was the first billboard that turned sad when weather turned bad. It was able to transform weather into emotions. As soon as it started to rain, the collected rainwater was channeled into the billboard in such a way that it looked like it was crying. Raindrops turned into tears.
Creative Credits:
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Christian Woelky, Stefan Amtmann
Art Director: Cristian Woelky
Copywriter: Stefan Amtmann
Executive Creative Director: Till Eckel
Senior Account Manager: Nadine Falk
via: adsoftheworld.com, YouTube.com