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Trump Called It A Hellhole So Publicis Brussels Wants To Help Us ReDiscover Molenbeek In New Campaign


Molenbeek has had a rough year. The whole world suddenly knows where it is. And yet nobody wants to visit.

"At Publicis Brussels, we felt sorry for our neighbours. Because despite all the problems, Molenbeek has many positive points and great places. To boost businesses and bring people back, we launched Found in Molenbeek: an online guide full of places to be. That way, we hope to shine a positive light on Molenbeek in 2016."

Creative Credits:
Ad Agency: Publicis Brussels, Belgium
Creative Directors: Tom Berth, Geert De Rocker
Digital Creative Director: Naim Baddich
Creatives: Catheline Leroy, Eva De Jonckheere
Copywriter: Bram Van Moorhem
Digital Producer: Tanguy De Kelver
Web Designer: Jeremie Aquisto
Graphic Designer: Christophe Vantricht
Print Production: Marleen Hemeleers
Photography: Jonathan Steelandt