Laurence Fishburne returns to the iconic role of Morpheus from The Matrix trilogy in a new integrated campaign, including a :60 Super Bowl spot titled “The Truth,” for Kia’s all-new K900 luxury sedan. In the spot, Morpheus challenges preconceived notions and opening minds to a side of luxury never seen before.
Creative Credits:
David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
ACD/Art Director: Kristian Grove Moller
Art Director: Mike Wilson
Copywriter: Courtney Pulver
Head of Production: Carol Lombard
Executive Producer: Paul Albanese
Sr. Producer: Jennifer Giannettoni
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Adam Blankenship
Account Supervisor: Emma Brier
Director of Business Affairs: Rodney Pizarro
Head of Strategic Planning: Seema Miller
Associate Strategic Planning Director: Steven Garcia
Production Company: MJZ
Directors: Carl Erik Rinsch / Colin Jeffery
President: David Zander
Executive Producer: Kate Leahy
Head of Production: Janet Nowosad
Producer: Line Postmyr
Director of Photography: Christopher Soos
Production Designer: Jan Roelfs
Wardrobe Stylist: Kym Barrett
Editorial: Union Editorial
Editor: Jono Griffith
Executive Producer: Michael Raimondi
Senior Producer: Joe Ross
Assistant Editor: Jedidiah Stuber
Post Production: Digital Domain
Visual FX Supervisor: Eric Barba
President, Commercials: Rich Flier
Executive Producer / Head of Production: Scott Gemmell
Senior Commercials Producer: Tiffani Manabat
VFX Producer: Rachel Mariscal
Music & Sound Design: HUM
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Sound Designer: Dan Hart
Audio Mix: Margarita Mix
Mixer: Nathan Dubin