In order to launch the new Golf GTI in Argentina a 100 meter scenery with different settings and 20 actors was set up. With a high-speed camera installed inside the vehicle and and the help of a professional pilot this scene was travelled and shot.
The result of this creative idea is a 3 second teaser in which it is almost impossible to detect any individual element. But when the www.miralocamaralenta.com site is accessed, the slow motion version of the film can be seen, a 2 minute clip where we can observe in detail all that can happen in only 3 seconds when you drive a GTI.
#MiraloEnCámaraLenta (#watchitinslowmotion) will be the hashtag of the campaign in Facebook and Twitter under the slogan “3 seconds is a long time for a GTI”.
Creative Credits:
Advertising Agency: DDB, Argentina
Creative VP: Hernán Jauregui
Executive Creative Director: Beto Cocito
Creative Directors: Facundo Varela, Adrián Piattoni
Digital Creative Director: Leo Orsolini
Creatives: Mariona Ardebol, Pablo Alvarez Mata
Chief of Production: Claudio Migliardo
Producer: Micaela Picco
Account Director: Graciela Combal
Account Executive: Manuel Quintana
Digital Account Supervisor: Pedro Garassino
Digital Account Executive: Anna Neri
Digital Production Director: Leticia Simon
Production Company: Poster
Directors: Seba Sanchez, Sebastián Caporelli
DOP: Mex Ledesma
Art Directors: Uki Damico, Rodrigo Salari
Executive Producer: Mariano Echarri
Producers: Ariel Rosman, Connie Naso
Editor: Emiliano Fardaus
Postproduction: Wolf
Post Coordinator: Lu Lamboley
Sound: Elefante Resonante
Music Studio: TDL Buenos Aires
credits via: adsoftheworld.com