Samsung Mobile’s innovation story, unpacked, one box at a time in the great new commercial created by 72andSunny, Amsterdam and featuring the song Figure It Out by Royal Blood.
From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone. The World’s smallest TV phone to our first MP3 phone. We introduced the S Pen with the Galaxy Note series and paved the way for Phablets. We’ve even climbed mountains to make the first 3G call from Everest. Gone underwater to test the ability of the Galaxy S5 and curved glass to create the first dual edge screen smartphone.
Creative Credits:
Agency: 72andSunny Amsterdam
Director, Launch Marketing Group, Mobile Comm: Sonia Chang
Senior Marketing Manager, Launch Marketing Group: Yeji Kim
Marketing Manager, Launch Marketing Group: Lloyd J. Kim
Marketing Manager, Launch Marketing Group: Noo Ree Hur
Marketing Manager, Launch Marketing Group: Sophia Jang
ECD: Carlo Cavallone
ECD: Stuart Harkness
CD: Matt Heck
Senior Writer: Andy Johns
Designer: Domingo de la Villa
Managing Director: Nic Owen
Group Brand Director:Brendan Bell
Brand Director: Hanna Pettit
Brand Manager: Rico Oyejobi
Brand Coordinator: Maaike Baan
Brand Coordinator: Amandine Decourcelle
Business Affairs Manager: Jaime Szefc
Business Affairs Coordinator: Selam Kehishen
Group Strategy Director: Tom Johnstone
Strategy Director: Maria Galleriu
Strategy Director: Elena Lonita
Director of Production: Stephanie Oakley