ENTERTAIN YOUR BRAIN will also feature the brand new series None of the Above with British TV presenter and engineer Tim Shaw who challenges the people he meets – and the audience at home – to predict the outcomes of a series of experiments, from landing a helicopter on a single layer of eggs without cracking a shell to protecting a watch from hammer blows using custard. Acclaimed presenter Richard Hammond will host new series Science of Stupid, offering 14 nail-biting episodes that explain the physics, biology and engineering mistakes behind daring amateur stunts gone wrong. And, The Numbers Game where host and National Geographic Emerging Explorer Jake Porway reveals the surprising and fascinating statistical science at work behind every day topics including toughness, superstition, scepticism, lying and desirability, among others.
“ENTERTAIN YOUR BRAIN gives you the ‘why’ behind the ‘wow’ with an excellent mix of shows that pair together some amazing experiments and brain teasers to illustrate the remarkable way we make split-second decisions and piece together our world. These shows are fascinating, insightful and fun,” said Hamish Mykura, Executive Vice President and Head of International Content for NGCI.
To drive viewers and connect with the curiosity in all of us, NGCI has developed a very robust, marketing campaign featuring more than 60 unique creative executions for on-air, digital and print including 11 distinct promos, print ad templates and a customised website that showcases the world’s most enthusiastic superfan: the brain.
NGCI partnered with BIGSMACK marketing agency to create a five-foot-tall "living" brain character whose unbridled curiosity and thirst to know more leave him craving to stimulate his neurons through ENTERTAIN YOUR BRAIN content. Filming with the brain spanned over three months and multiple locations, featuring extensive interviews with talent from ENTERTAIN YOUR BRAIN programming including hosts Jason Silva and Tim Shaw. The brain has started a blog and his own Facebook feed that will be localised regionally. In the upcoming months the brain will be traveling around the world to local NGCI markets, meeting with other fans and local hosts, supporting numerous on ground stunts. Launching this month, the campaign will air in 170 countries around the world, translated into 45 languages throughout 2014.
“Is your brain bored? It’s our job to fix that. Our Brain represents every enthusiastic viewer’s craving for shows that are smart, provocative and fun to play along with at home,” said Liz Dolan, Chief Marketing Officer for NGCI.” We love the fun character we’ve created and we also love the fact that it is so easy to have our 5 foot tall Brain speak 45 different languages across the whole global campaign! ”
“We worked very closely with the international group on this to develop the character of the Brain, and the concept of a Guy and his Brain, and their funny interaction. Nat Geo is making smart fun and we loved getting behind that sentiment. The National Geographic Channels International team is really clever and forward-thinking. Collaborating with them on this was a blast,” explains BIGSMACK Executive Creative Director/Director Andy Hann.
Creative Credits:
Marketing Campaign Credits:
Client: National Geographic Channels International
Fox International Channels: Liz Dolan, CMO
VP Creative and Consumer Marketing: Emanuele Madeddu
VP Branding and Creative: Florencia Picco
Branding Director: Mariano Barreiro
Marketing Director: Alyshia Linares
Digital Manager: Darren Knabe
Creative Manager: Maricruz Castillo Merlo
Agency/Production/Editorial/Post/Sound Design/Audio Company: BIGSMACK
Executive Creative Director / Director: Andy Hann
Creative Director: Matt Hall
Executive Producer: Heidi Erney
Executive Producer: Richard DiNublia
Executive Producer: Tommy Leonard
Senior Writer / Producer: Laura Gillespie
Head of Marketing: Andrew Kobliska
Director of Photography: Brad Smith
Line Producer: Larry Schwartz
Graphic Designers / Compositing: Matt Hall, Jason Harmon, Rick Malwitz, Dan Hoffman
Editor: Karama Horne
Audio Engineer: Bob Schachner
Color Correction: Janet Falcon, Catherine Pantazopoulos
Production Coordinator: Meg Hughes