Animation studio Aardman Nathan Love takes their artistic talents to the scalp, waging war against those pesky critters known as “super lice” in a new campaign for Prestige Brands’ lice solution product, Nix Ultra.
Aardman Nathan Love director Eric Cunha follows up his sleek, all-digital intro film for the Chevy Camaro Six app with an effort that continues the studio’s standout work in the pharma sector. Joining forces with agency Avrett Free Ginsberg, Cunha and the rest of the Aardman Nathan Love team produce an oddball, yet memorable cast of characters in the form of mutated super lice. “It’s easy to gross out an audience when portraying bugs on screen,” Cunha says, “so AFG was interested in creating a really stylized world with appealing character designs.” By infusing their trademark blend of animation, Aardman Nathan Love once again serves up an entertaining spot to shine a light on a not-so-entertaining problem.
Creative Credits:
Agency: Avrett Free Ginsberg
Client: Prestige Brands
Production Company: Aardman Nathan Love
Executive Creative Director: Joe Burrascano
Creative Director: Anca Risca
Director: Eric Cunha
Head of Production: James Elio
Producer: Amy Fahl
Character Design: Sigmund Lambrento
Additional Design: Ellen Su, Cassey Kuo, Tom Shek
Storyboards: Tim Probert
Layout: Shuyang Wang, Ellen Su
Modeling: Eric Cunha
Texturing: Jin Fang Jiang
Rigging: Lukas Wadya
Animation: Tom Shek, Thaddaeus Andreades
Motion Graphics: Ellen Su, Jim McKenzie, Matt DeFranco
Lighting & Rendering: Eric Cunha, Jin Fang Jiang, Triston Huang, Shuyang Wang
Compositing: Eric Cunha, Matt DeFranco, Jin Fang Jiang, Triston Huang, Shuyang Wang
Live Action Production Company: Zoomari Films
Director of Photography: Rob McEnamy