Each year, BMW meets with a variety of Olympic teams to determine where the greatest need and opportunity for positive impact exists. For the 2016 Rio Olympic games, BMW is putting its support behind the Paralympic track athletes with the goal of increasing visibility and support for the Paralympic Games. As the proud designer of the 2016 U.S. Paralympic Team performance wheelchair, BMW partnered with KBS to create a :60 spot, Built For Gold., to celebrate BMW’s commitment to all Olympians. The spot features Josh George, 4-time Paralympian, putting in the miles on BMW's Performance Wheelchair as he prepares for Rio. As he makes his way down the winding roads of Champion, Illinois, we're reminded of the long hours, distances, and roads it takes to be a champion.
The spot will run during the Olympic Opening Ceremony on broadcast and digital channels. There will also be a social component initiated during the Closing Ceremony that aims to keep momentum and enthusiasm alive during the two week period between the Olympics ending and the Paralympics beginning.
Creative Credits:
AD AGENCY: KBS
EXECUTIVE CREATIVE DIRECTOR: Paul Renner
GROUP CREATIVE DIRECTOR: Fred Sanicola
CREATIVE DIRECTOR: Nate Virnig
SENIOR COPYWRITER: Mike Merritt
HEAD OF PRODUCTION: Jenny Read
AGENCY PRODUCER: Michelle Strank
AGENCY ASSOCIATE PRODUCER: Ariana Ekonomou
EXECUTIVE DIRECTOR OF CONTENT AFFAIRS: Robin Oksenhendler GROUP BUSINESS LEAD: Socrates Papazoglou
ACCOUNT SUPERVISOR: Keisha Townsend
ACCOUNT EXECUTIVE: Kait Harris
PRODUCTION COMPANY:: Decon
DIRECTOR: TJ O’Grady
DIRECTOR OF PHOTOGRAPHY (DP): Eigil Bryld
EXECUTIVE PRODUCER: Misha Louy
HEAD OF PRODUCTION: Brian Turner
LINE PRODUCER: Peter FitzGerald
EDITORIAL: Cut+Run
EDITOR: Gary Knight
ASSISTANT EDITOR: Brandon Iben
EXECUTIVE PRODUCER: Raná Martin
PRODUCER: Ellese Jobin
MUSIC COMPANY: Travis + Maude
COMPOSER/ CREATIVE DIRECTOR: Dave Wittman
EXECUTIVE PRODUCER: Kala Sherman
SOUND DESIGN: Jay Nierenberg
AUDIO MIX: Heard City
AUDIO MIXER: Phil Loeb
EXECUTIVE PRODUCER: Sasha Awn
PRODUCER: Talia Rodgers
COLOR: Company 3
COLORIST: Tom Poole
PRODUCER: Clare Movshon