What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend? Watch the video to the end and find out. That's the idea in Heineken's latest ad stunt for soccer fans. One week before the UEFA Champions League Final in Milan, Heineken targeted a handful of guys out at dinner in São Paulo with their girlfriends. When the guys opened the menus, they were met with a surprising message:
Would you like to be free to watch the UEFA Champions League Final at a Heineken party? Gift your lady a weekend at this spa...
Creative Credits:
Advertising Agency: Publicis, Brazil
Creative directors: Hugo Rodrigues, Kevin Zung, Alexandre Vilela
Art Directors: Henrique Mattos, Cícero Souza, Guto Kono
Copywriters: Pedro Lazera, Mariana Albuquerque, Samuel Normando
Account management: Danilo Ken, Daniel Batista, Marina Roge
Planners: Eduardo Lorenzi, Alexandra Varassin, Rafael Fiorito, Leonardo Andrade
Social strategist: Tiago Martinez
Media: Gracieli Beraldi, Giuliana Barletta, Nicolas Lana
Production: Tato Bono, Dani Toda
Production Firm: Hungry Man
Film director: Caio Rubini, Fabio Pinheiro
Managing Partner: Alex Mehedff
Executive Producer: Rodrigo Castello, Renata Corrêa
Line Producer: Mariana Marinho
Photograph Director: Felipe Meneghel
Production team: Hungry Man
Post Production Supervisor: Rodrigo Oliveira
Post Productiona: Efecktor
Fitter: Thiago Ceruti
Color Granding: Psycho N'Look
Audio Production firm: Jamute