Kit-Kat creates 'the breathing room' to help young people in Spain study for exams. The agency DoubleYou created the "the break room," a soundproof cabin installed inside the library that allows students to blow off steam for a few minutes exceptionally and without disturbing anyone.
"We saw an excellent opportunity to not only make tangible the famous 'break' brand but to be useful to our target. Thousands of young people have been they bowed elbows coming weeks and is proven to make small pauses helps perform better in school, "said the agency in a statement.
Creative Credits:
Advertising Agency: DoubleYou, Spain
Executive Creative Director: Xavi Caparrós
Creative Director: Ximo Villalba
Senior Copywriter: Esther Carrasco
Art Direction: Luís Villalba
Designer: Berta de la Iglesia
Client Service Director: Alba González
Account Director: Ángela Linés
Senior Account Executive: Maite Zamora
Account Executive: Pau Huéscar
Tech Director: Álvaro Sandoval
Interactive Director: Jose Rubio
Multimedia: Octavi Figueres
Producers: Blua Producers
Production AV: Glassy Films