While Hershey’s has become an international household name, the same can’t be said of all the brands it umbrellas. One unsung Hershey’s bar is the Mr. Goodbar. With the presidential election reaching its pinnacle, they took advantage of this natural and resounding buzz to increase awareness, brand recognition, and sales for Mr. Goodbar.
Personified by his characteristic yellow suit, Mr. Goodbar takes the taboo out of politics. He is the candidate everyone can all agree on. And with the unabashedly expressed and overwhelming discontentment towards those currently in the running, the public is in need of this satisfying alternative.
Creative Credits:
Art Director: Alex Krahling
Art Director: Stephanie Armstrong
Copywriter: Lindsi Arrington
Miami Ad School, Miami, USA