RE/MAX will launch its new ad campaign at the end of the month. Created by the real estate franchisor’s lead advertising agency Camp + King, the “Sign of a RE/MAX Agent” campaign focuses on the true value that a RE/MAX agent offers throughout the home buying experience from concept to close.
The colorful 2016 campaign is anchored by four 30-second TV commercials that feature a behind-the-scenes look at what RE/MAX agents do to ensure a positive experience – the hustle, the staging, the open house, the leap of faith, the offer.
"The challenge every day for real estate agents is conveying their value and then delivering the results buyers and sellers are looking for – and nobody meets the challenge better than RE/MAX agents," said Adam Contos, RE/MAX Chief Operating Officer. "We wanted our new ads to tell this story in a whole new way, and we found just the right agency to pull it off."
Camp + King filmed the “Sign of a RE/MAX Agent” spots on location in Los Angeles with famed music video director and photographer Autumn de Wilde. She aspired to show the heart and character of real estate agents through the commercials’ unique production style.
“RE/MAX agents are dedicated to making the home buying and selling process as frictionless as possible for their clients,” said Jamie King, Camp + King Founder & CEO. “As such, much of what they do happens behind the scenes – we wanted to celebrate these moments and bring them to life.”
The 2016 national ad campaign will run throughout the calendar year starting February 15; print and radio will begin the same month as well. Agents in participating RE/MAX regions will also have access to a variety of customizable assets for use in multiple formats: TV, radio, print, out-of-home, digital and social.
Creative Credits:
Advertising Agency: Camp + King, San Francisco, CA USA
CEO, Jamie King
CCO, Roger Camp
Creative Director, Rikesh Lal
Creative Director, Jesse Dillow
Senior Designer, Dani Saputo
Brand Director, Emily Dillow
Brand Manager, Kelsey Towbis
Brand Strategist, Carlisle Hensley
Director of Content Production, Stacy McClain
Producer, Vince Genovese
Associate Producer, Malini Kartha
Production: Anonymous Content
Director, Autumn de Wilde
Executive Producer, Sue Ellen Clair
Producer, Jessica Cooper
Editorial: Misfit
Executive Producer, Jim Vaughan
Editor, Doug Cox