Subaru has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers.
The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru.
The "Dog Tested. Dog Approved" campaign showcases five new Subaru ads featuring the Barkleys.
"PUPPY" – A nighttime drive is the only acceptable lullaby for one tired puppy, so one tired father takes the Barkleys' Subaru Legacy for yet another lap around the block.
"PHONE NAVIGATION" – Your smartphone's voice assistant isn't exactly smart, and it doesn't help when you've got one word to work with. The Barkleys drive their Subaru Legacy on a back road, and when they pull over for a little help, the family runs into a language barrier.
"DOGGIE BAG" – Sometimes the go-anywhere capability of Subaru Symmetrical All-Wheel Drive is just too seductive. The Barkleys take their Subaru Forester out for a date night in the city, but their valet sees its potential for off-road adventure.
"WINDSHIELD WIPER" – The Barkleys run into some oddly localized weather in their Subaru Legacy. Luckily, a Legacy has more than just Symmetrical All-Wheel Drive to deal with a sudden downpour.
"BAD HAIR DAY" – We check back in with the Barkleys as Dad helpfully picks up Mom from the salon in their Subaru Forester and takes in her new look. Unfortunately, Golden Labs are genetically incapable of keeping a poker face.
Creative Credits:
Ad Agency: Carmichael Lynch
Executive Creative Director: Randy Hughes
Copywriters: Nick Hart, Nick Nelson
Art Director, Associate Creative Director: Michael Rogers
Head of Production: Joe Grundhoefer
Executive Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Management Team: Brad Williams, Paula Weisenbeck, Greta Hughes, Allie McConachie, Robert Ar
Project Management: Kelsey Doherty
Production Company: Skunk
Director: Brian Lee Hughes
President: Matt Factor
Chief Operating Officer, Executive Producer: Shelly Townsend
Executive Producer, Head of Production: Jeanne Stawiarski
Line Producer: Geoff McClean
Director of Photography: Jason McCormick
Editing House: Drive Thru
Editor: Mick Uzendoski
Smoke, Flame Artist: Derek Johnson
Producer: Beth Wilson
Telecine: Company 3 / Sean Coleman
Audio Mix, Sound Design: Sister Boss / Carl White
Postproduction Audio Producer: Sister Boss / Annie Sparrows
Music: "Puppy," by Echo Boys "Buster Naptime"