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DDB Brussels Creates Simplified Stories: How Can We Keep People With Dementia Reading As Long As Possible


The Alzheimer League (Belgium) launches a new serie of ‘Simplified Stories’ to prevent dementia.
In cooperation with the University of Antwerp, the organization developed a new approach to make reading easier and more enjoyable: simplified books in order to fight early-onset dementia.

Creative Credits:
Client : Alzheimer Liga Vlaanderen
Contact : Hilde Lamers
Partner : Uitgeverij Borgerhoff-Lamberigts
Productiehuis: Thinkfish Media
Advertising Agency : DDB Brussels
Account Team : Silvie Erzeel, Anneleen Vande Voorde
CD : Peter Ampe, Odin Saille
Création : Tim & Stefan
Copy : Bart Van Goethem
Graphic Designer : Marlène Wautot
PR : Kenn Van Lijsebeth
Photos: Adam Kozlowski

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DDB Brussels Creates Simplified Stories: How Can We Keep People With Dementia Reading As Long As Possible + PSA