Below, Whether you're a professional or an everyday athlete, Gatorades "Hard Work" anthem ad celebrates the dedication, persistence and repetition of athletes around the world who all know what it takes to win. Featuring Dwyane Wade, Serena Williams, Derek Jeter and Robert Griffin III, Gatorade celebrates a day-in-the-life of athletes by showcasing the hours and relentless practice they all put in prior to competing.
Creative Credits:
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Chief Creative Officer: John Norman
Group Creative Director: Brent Anderson
Creative Director: Gustavo Sarkis
Copywriter: Scott Cleveland
Art Director: Pierce Thiot
Executive Producer: Brian O'Rourke
Producer: Ashton Dunn
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Junior Planner: Matt Bataclan
Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Supervisor: Marc Johns
Business Affairs Manager: KK Davis
Broadcast Traffic: Jerry Neill
Stock Footage: AP Images
Editorial Company: Arcade Edit
Editor: Christjan Jordan
Assistant Editor: Ryan Andrus
Managing Partner / EP: Damian Stevens
EP: Nicole Visram
Post Producer: Gavin Carroll
Online Editorial: Timber
Creative Director: Jonah Hall
Head of Production: Michael Theurer