After winning a leading position in Europe, Dylon Dyes of London, a famous brand specialising in dyes, now enters the German market with a dedicated campaign created by Herezie.
The agency relied on the fashion positioning of the brand to create a surprising and humorous campaign while conveying the brand promise in a very simple and visual way.
Here we recognize one of the most popular emblems in the UK, the famous English bulldog. It illustrates on its own and in a completely funny way the benefit of easily reviving the colours of his favourite garments.
The Dylon Dogs campaign was especially created for digital media, in addition to a TV campaign.
Creative Credits:
Brand : Dylon Dyes (Henkel)
Title : campagne « Dylon Dogs »
Client responsible : Daniele Paoli, Jarmila Gogalova
Ad Agency : Herezie Group
Executive creative director : Andrea Stillacci
General manager in charge of strategy : Luc Wise
Artistic director : Sonia Presne
Copywriters : Joseph Dubruque et Axel Didon
Business Director : Julia Nguyen
Account executive : Anaïs Courbez
TV Producer : Barbara Vaira
Production : Markenfilm GmbH & Co KG
Director : Luzian Schlatter
Producer : Sandra Garsztecki
Production director : Nicklas Krüger
DOP : Pascal Walder
Sound production : Diner au Motel
Composer : Eraldo Bernocchi/Lorenzo Esposito Fornasari