The first look into the collaboration "YPPERLIG" between IKEA and danish furniture design company HAY. The film abstractly shows the materials that eventually will go into the collection in 2017.
Creative Credits:
Client: IKEA
Agency: Nikextension
Creative Direction: Nikolaj Fremming
Concept: Barkas, Morten Kühl Christensen & Nikextension
Art Directors: Morten Kühl Christensen & Mike WIttrup
Design & Animation: Morten Kühl Christensen of Kuhl & Solvstrom
Sound Design: Kong Malthe & Kasper Littauer