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Nescafe Italia: "The Next Door Hello" Experiment via Publicis Italy


Sometimes being neighbors isn't enough to have a relationship with those living next door.
This is the case in urban apartment buildings, where people barely say hello and don’t talk to each other.
How can we break the wall that divides an apartment from the one next door and connect the people that live there?

Nelle grandi città è difficile che i vicini di casa parlino tra di loro.
Ma basta un Nescafé per farli avvicinare.

Creative Credits:
Title name: The next door Hello
Media: outdoor/live experience/ambient
Azienda: Nescafé Italia
Advertising Agency:Publicis Italy
Executive Creative Director: Bruno Bertelli, Cristiana Boccassini
Associate Creative Director: Paolo Bartalucci, Alessandro Candito
Associate Digital Creative Director: Azeglio Bozzardi, Martino Lappini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Planner: Guglielmo Pezzino,
Director: Claudio Gallinella
Editor: Fabrizio Squeo
Account Director: Barbara Pusca,
Account Executive: Filippo D’Andrea,
Agency Producers: Isabella Guazzone