New Ad for Visit California "Dreamers"

Visit California's newest ad, "Dreamers," continues the tongue-in-cheek campaign that has resonated with consumers for over a decade. The latest installment pays off the promise that California has always been a magnet for dreamers, and as the land of boundless opportunity is a place where you don't just dream, you dream big.

Featuring Hollywood icon William Shatner, singer-songwriter Sara Bareilles, Olympic Gold Medalist Kerri Walsh Jennings, professional skateboarder Bob Burnquist and pro-surfer Rob Machado.

Creative Credits:
Advertising Agency: MeringCarson
Creative Directors: Greg Carson and Dave Mering
Art Director: Rob Petrie
Copywriter: Kerry Krasts
Agency Producer: Liz Ross
Director: Chase Strickland
Los Angeles-based Production Company Room Service