W+K salutes moms for their strength in PG's latest Thank You Mom ad ahead of the 2016 Rio Olympics.
It takes someone strong to make someone strong. This summer, as we celebrate the world’s athletes at the 2016 Olympic Games, let’s not forget the person whose strength inspired them along the way: Mom.
Creative Credits:
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Karl Lieberman/Eric Baldwin
Copywriter: Matt Mulvey
Art Director: Lawrence Melilli
Production Company: Rattling Stick
Director: Jeff Nichols
Executive Producer: Joe Biggins
Line Producer: Sally Humphries
Director of Photography: Adam Stone
Editorial Company: Joint
Editor : Peter Wiedensmith
Assistant Editor: Dylan Sylwester
Post Producer: Jen Milano
Post Executive Producer: Leslie Carthy
VFX Company: The Mill
Executive Creative Director: Phil Crowe
2D Lead Artist: Glyn Tebbutt
3D Lead Artist: Nick Lines
Executive Producer: Enca Kaul
Senior Producer: Chris Harlowe
Production Coordinator: Mary Hayden
Company: Company 3
Colorist: Tom Poole
Producer: Rochelle Brown
Music Supervision: Walker
President/Founder: Sara Matarazzo
Music Track: "Experience" by Ludovico Einaudi
Sound Design: Brian Emrich
Additional Sound Design/Mix: Noah Woodburn @ Joint
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Suzanne Hollingshead