Reebok is Counting Your Days in it's latest commercial created by VB&P. The average human lifespan is 71 years. That’s 25,915 days.
25,915 opportunities to make the most of our time, honoring the body you’ve been given through a commitment to physicality. So what are you waiting for? The clock, and your days, are ticking.
The spot opens on 60-year-old Debbie Suzuki running in the Reebok-sponsored Spartan Race before looking back at her entire life. All the while, text counts up to 25,915 days, documenting the days the woman has left at each stage in her life. The message, clearly implied, is that viewers should make the most of the time they have by staying physically fit.
Creative Credits:
Agency: Venables Bell & Partners
Executive Creative Director: Will McGinness
Creative Director: Tom Scharpf
Associate Creative Director: Crockett Jeffers
Art Director: Aisha Hakim
Copywriter: Jimmy Burton
Executive Producer: Joyce Chen
Assistant Producer: Julia Oetker-Kast
Production Company: Epoch Films
Director: Michael Lawrence
Director of Photography: Mathieu Plainfosse
Executive Producer: Melissa Culligan
Producer: Anura Idupuganti
Editorial Company: Rock Paper Scissors
Editorial Producer: Dina Ciccotello
Editor: David Brodie
Assistant Editor: Patrick Tuck
Sound Design: Therapy Studios
Sound Designers: Eddie Kim
Music: Nathaniel Rateliffe and the Night Sweats, ‘I Never Get Old’
Mix: Lime Studios
Mixer: Loren Silber
V/FX: a52
Executive V/FX Producer: Patrick Nugent
V/FX Producer: Adam Reeb
Lead Flame Artist: Andy Barrios
Group Brand Director: Michael Chase
Brand Director: Nicole Spinelli
Brand Supervisor: Julia Connelly
Senior Brand Manager: Adam Caron
Brand Manager: Susannah Wherry
Project Manager: Katrina Strich
Director Of Business Affairs: Susan Conklin
Business Affairs/Talent Manager: Sametta Gbilia
—Integrated
Group Communication Strategy Director: Gavin Jones
Senior Digital Producer: Sarah Betts
Director Of Digital Strategy & Analytics: Jeff Burger
Director Of Experience Design: Jeff Teicher