Temptations gives our cats a voice with Catterbox, created by London ad agency adam&eveDDB. The Catterbox is the work of the new Temptations Lab, a scientific-sounding "research workstream dedicated to the future of fun times with your cat," according to the Mars brand.
Studies have shown that adult cats meow when talking to humans, not to each other. We’ve analysed these cat sounds and created a program that detects a cat’s meow and matches it to a human voice. We then put this technology inside a sleek 3D printed collar which connects seamlessly to our app where you can choose your cat’s new voice.
OUR MISSION -We set up The Temptations LabTM in 2015 in order to inject some serious fun into cats’ lives.
For our first project we’ve set out to use the very latest technology to get to know them better. We believe that if people understood cats better they’d see just how awesome they really are.
Creative Credits:
Project name: Catterbox
Client: Peter Simmons, Global Brand Director
Chief Creative Officer Ben Priest
Executive Creative Directors Richard Brim, Ben Tollett
Copywriter: Natasha Lyons
Art director: Dan Lacey
Agency producer: Agne Acute, Matt Craigie
Planner: Stuart Harrison, Jessica Lovell
Business Director: Fiona McArthur (Managing Partner), Amelia Blashill (Business Director)
Account Director: Katie Baker
Production company: Acne
Executive Producer: Ben Clark
Creative Director Acne R & D: Johan Holgrem
Producer R & D / Digital: Niclas Bergstrom
Research Acne R & D: Caroline Tell, Mikael Vig
Engineering Acne R & D: Patrik Lindberg
Sound Engineer Acne R & D: Svante Stadler
—Film credits
Client: Mars
Brand: Temptations Cat Treats
Project name: Catterbox
Client: Peter Simmons, Global Brand Director
Chief Creative Officer Ben Priest
Executive Creative Directors Richard Brim, Ben Tollett
Copywriter: Natasha Lyons
Art director: Dan Lacey
Agency producer: Agne Acute, Matt Craigie
Planner: Stuart Harrison, Jessica Lovell
Business Director: Fiona McArthur (Managing Partner), Amelia Blashill (Business Director)
Account Director: Katie Baker
Media agency: Starcom Worldwide
Media planner:
Production company: Acne
Executive Producer: Ben Clark
Producer Film: Tim Mardell
Director: Joakim Behrman
D.O.P: Adrian Wigerdal & Joakim Behrman
Editor: Pablo Antonio Labanino & James Ireland
Post Production: Cain&Abel
Audio Post Production: ClearCut sound
Credits via Adfreak.com