The much anticipated follow up to Molson's beer fridge commercial is here. On Thursday, December 19th, the brand released a 2:45 second online spot that will also air during the Canadian World Junior hockey tournament at the same length, essentially taking up entire commercial breaks. The previous beer fridge commercial was the 2nd most viewed commercial online in Canada last year.
The new spot chronicles the journey of three real friends, two of them surprising the other one(who's a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the Olympic Games, and of course a red fridge stocked full of Molson Canadian. A 30-second version of the ad is set to debut on Dec. 26h.
"The Beer Fridge - Project Indonesia" is directed by Tyler Williams of Untitled Films via Rethink.
Creative Credits:
Title: The Beer Fridge - Project Indonesia
Client: Molson Canadian
Agency: Rethink
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Aaron Starkman Joel Holtby, Vince Tassone, Christian Buer
Writers: Aaron Starkman, Mike Dubrick,
Account Director: Ashley Eaton
Broadcast Producer: Dave Medlock
Production Company: Untitled Films
Director: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
Director of Photography: John Houtman
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and Sound Design: RMW Music