Rock Paper Scissors editor Adam Pertofsky cuts a heart-racing :90 for Verizon via mcgarrybowen to promote the new Motorola Droid Maxx. “48 Hours” opens with Academy-award winning actor Edward Norton awaking suddenly in a hospital morgue. The spot gradually grows darker as Norton recounts the preceding 48 hours – an incredible series of events that starts with the discovery of a lost wallet and culminates in a life-or-death Connect Four match with the mob.
Creative Credits:
Client: Verizon Wireless
Title: A Lot Can Happen in 48 Hours
Air Date: December 5, 2013
Agency: mcgarrybowen New York
Executive Creative Director: Cheryl Van Ooyen
Creative Director: Tiffany Smith
Associate Creative Director: Jamie Massam
Writers: Cheryl Van Ooyen, Tiffany Smith, Alex Flint
Art Director: Jamie Massam
Director of Broadcast Production: Dante Piacenza
Executive Producer: Leelee Groome
Executive Music Producer: Stephanie Diaz-Matos
Production Company: MJZ
Director: Matthijs van Heijningen
Executive Producer: Scott Howard
Producer: Mark Hall
DoP: Chris Soos, Alwin Kuchler
Editorial Company: Rock Paper Scissors
Editors: Adam Pertofsky, Neil Meiklejohn
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter
VFX: The Mill
Creative Director: Chris Knight
Executive Producer: Jo Arghiris
Senior Producer: Dan Roberts
Producer: Jillian Lynes
3D Artists: Feliz Urquiza, Blake Guest, Matt Bohnert, Ashraf Ghoniem
2D Artists: Chris Knight, Margolit Steiner, Daniel Thuresson, Chris Payne, Jake Maymudes, Tara DeMarco
Matte Painting: Andy Wheater
Motion Graphics: Byron Slaybaugh
via: Trust