Michael Phelps is front and centre of the latest ad for Under Armour, as the swimmer prepares for his final Olympic Games this summer. Legacies like his are built over a lifetime like this. Michael Phelps returns for one last time. The ad, entitled "Rule Yourself" was created by Droga5 and features the song “The Last Goodbye” by The Kills.
See Michael and his fiancée Nicole emotional reaction to the spot below after the credits.
Creative Credits:
Ad Agency: Droga5 New York
Creative chairman: David Droga
Chief creative officer: Ted Royer
Executive creative director: David Droga
Group creative director: Tim Gordon
Creative directors: Alexander Nowak, Felix Richter
Copywriters: Toby Treyer-Evans, Laurie Howell
Art directors: Toby Treyer-Evans, Laurie Howell